By focusing on visual appearance rather than mechanical variables like TVI, G7 offers many benefits:
- When used with ISO-standard ink and paper, G7 helps offset printers simulate a GRACoL or SWOP proof without a custom press profile.
- G7 brings some non-offset printing (e.g. dry-ink digital) close enough to GRACoL or SWOP for certain work. Higher accuracy can be achieved by adding ICC profiles.
- An ICC profile made after G7 calibration can have a longer life and achieve higher accuracy than one made without G7.
- All G7 printing systems have a “shared neutral appearance”, meaning that files prepared for any G7 printer should looking pleasing on any other printer. This has profoundly simplified and improved CMYK file exchange.