MORE G7 BENEFITS

By focusing on visual appearance rather than mechanical variables like TVI, G7 offers many benefits:

  1. When used with ISO-standard ink and paper, G7 helps offset printers simulate a GRACoL or SWOP proof without a custom press profile.
  2. G7 brings some non-offset printing (e.g. dry-ink digital) close enough to GRACoL or SWOP for certain work. Higher accuracy can be achieved by adding ICC profiles.
  3. An ICC profile made after G7 calibration can have a longer life and achieve higher accuracy than one made without G7.
  4. All G7 printing systems have a “shared neutral appearance”, meaning that files prepared for any G7 printer should looking pleasing on any other printer. This has profoundly simplified and improved CMYK file exchange.

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Sometimes we get all sucked in our daily routine, that we forget to look outside ourselves. I have been involved with producing printed material for

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The key innovations employed by G7 – especially the “near neutral” calibration concept – have significantly impacted the way modern printing standards are written and

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